Theme : Better, More Inclusive Everyday Experience for Commuters
Insights to Improve Commuter Experience at MRT Stations
Challenge Statement Owner: SMRT Corporation Stellar Lifestyle
Data Analytics & AI
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Stellar Lifestyle manages retail and advertising spaces in SMRT’s rail network, and creates transit destinations with stations to make commuters’ everyday experience more convenient or interesting.
More people are taking the trains to return to their offices as COVID restrictions ease. This is an opportune time for Stellar Lifestyle to better understand commuters’ needs and wants, and better plan and design the stations’ retail experiences for them. Further, the data can be shared to Stellar Lifestyle’s tenants, so that they can better create the right service or offer the right products to commuters, and drive more offline-to-online or online-to-offline activity.
It will also help Stellar Lifestyle analyse foot traffic patterns to improve commuter traffic flow and reduce human congestion. Every station is different because of their locations (catchment areas).
We are interested in solutions to capture anonymous data of commuters beyond the gantries but within the station. These are the key requirements:
The solution must adhere to requirements set out in the Personal Data Protection Act (PDPA) and capture demographic data (minimally gender and age) anonymously.
The solution should offer analytical tools to better understand demographic data to plan and manage the trade mix of all leased properties in the train stations across the network, as well as foot traffic patterns. In other words, it should enable tenants to make an informed choice to serve the train station’s commuters with the right product or service.
An IoT-based system should be un-intrusive in engaging or recording individuals.
The system should be scalable. When proposing its deployment in the station, please consider such factors as power source (ideally not drawing power from the station infrastructure) and maintenance.
The solution may or may not use the SMRTConnect mobile app or WINK+ app.
How might we gain insights into demographics of commuters entering or leaving the MRT station, in order to improve their in-station experience?
Access to innovation testbedding site at Esplanade xChange
Projects successfully completed during the incubation phase will be eligible to collaborate with LTA to conduct further trials and studies with additional fundings.
Themes & Challenges
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Better, More Inclusive Everyday Experience for Commuters