Theme : Better, More Inclusive Everyday Experience for Commuters
Encouragement of Off-Peak Travel
Challenge Owner: LTA Public Transport Promotion
Data Analytics & AIAugmented Reality
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Higher adoption of Flexible Work Arrangement during COVID-19 has changed travel patterns on public transport as we observe more commuters travelling during off-peak hours, redistributing the demand on the transport system.
Spreading out ridership and sustaining higher take up of off-peak travel in the long term helps to optimise our transport infrastructure and promote an improved commuting experience for all. As such,we are interested in exploring gamification as part of the commute – incorporating interactive digital and mobile experiences– to inculcate and reinforce the habit of off-peak travel. In Singapore, we have seen mobile games successfully boost local businesses by creating time and location-based events to drive footfall.
The proposed solution should seek to achieve the following:
Target commuters who travel frequently during peak hours, especially working adults;
Retain users over long periods through replayable content; and
Support the conversion towards a new behaviour of travelling during off-peak hours.
You may wish to reference past Travel Demand Management (TDM) initiatives that LTA has trialled previously, by visiting the Travel Smart page on LTA’s website (
LTA | Plan Your Journey).
How might we encourage more off-peak travel by enhancing the daily commute with gamification?
As part of your proposal deck, please include a clear explanation of your proposed game concept and the game mechanics that help the evaluators understand the game.